Online shopping has made it common for customers to read customer reviews before purchasing a product. This allows them to make informed decisions about a product/service and helps them gauge the reliability of a company. But, is it possible to trust online reviews and make informed decisions?
Do you trust product reviews?
Businesses need to have a trusted online review system in place so that customers can make informed buying decisions. TrustScore can be used as a way to gauge a business's credibility. It is calculated based on customer ratings, reviews, and other information.
What is a TrustScore?
If a company has high TrustScore it means that more customers have rated the business positively. This can be advantageous for a company because it can help it stand apart in the increasingly competitive world of online shopping.
Which is the best way to get reviews?
There are many tools available that will make it easier to gather reviews and post them on a business's website. Some tools are free and others have a monthly charge.
Fakespot is an online tool that analyzes reviews of products on Amazon, BestBuy and Yelp. It will provide you with an algorithm that gives you a better idea on the credibility of a review and then give you an adjusted rating.
Are online reviews reliable?
Most consumers trust online reviews more than they trust advertisements, but it doesn't mean that all of them are reliable. There are many fake reviews and harsh judgments, so it's important you understand the warning signs.
How reliable are customer reviews?
A survey showed that 82% more people trust reviews than the claims made by companies. Companies must have a solid review system in order to earn the trust of their customers.
How Much Do You Trust Online Reviews?
Even though 82% trust reviews, some consumers are still wary of reading them. Many negative reviews are unfounded or poorly written. Companies should monitor reviews and respond quickly to negative reviews or complaints.
Are you able to trust online reviews?
If a company has many positive reviews on its website, it is likely that their customers are happy with their products. If the website has a lot of negative feedback, it might indicate that the company's operations are not working properly.
Is it possible to trust online reviews?
A majority of customers say they trust online reviews more than a recommendation from a family member or friend. This is great news for companies looking to build a reputation. Customers will trust them and leave reviews.